Our Story

The brand Anna Etter was born from my vision of bringing joy and add a little more harmony into the daily life of a modern woman.

In my Vienna atelier, I create feminine collections inspired by my love for nature and the majestic architecture of the city I call home. I find my inspiration in gardens, art, music and references that can be found back in the subtle details of the Anna Etter collections.

A multi-tasker myself, juggling between a corporate city job and a vibrant life of a fashion designer, I do know that finding a balance between comfort and elegance is not always easy. That is why I have envisioned my collections as a small confidence boost for every woman wearing Anna Etter pieces.

With nature as both my design inspiration and life fuel, I have spent the last few years building the foundations of an ethical brand. We exclusively produce in Europe from ethically sourced materials and treat the process with integrity.

Anna Etter craft is a union of ethics and aesthetics, form and function.

I invite you to discover our world of unapologetic femininity, where each piece is purposefully created to spark positivity and strength in the woman that wears it.

Welcome to Anna Etter's World.


OUR VALUES

Timeless Versatility

Longevity is the best form of sustainability. We create original yet versatile timeless pieces that will stay with you for a life time and can passed down generations to come.

Feminine

We want to bring back unapologetic femininity and have women own it. An effortless elegance that is powerful by it's own. No need for touch up, a natural presence that speaks confidence and strength.

Gentle Comfort

We use the most subtle fabrics for ultimate touch of com fort that hug the body. Pieces that will make any occasion feel good.

European Craft

Our craft is a union of ethics and aesthetics, form and function. We value craftsmanship and sustainable production. We exclusively produce in Europe from ethically sourced materials and treat the process with integrity.

 

 

BRAND PERSONALITY

Our brand personality is assertive and inviting. Sparking passion and celebrating life in its purest form. We want to inspire and activate women to feel confident and determined in order to follow their intuitions and dreams.